Company culture isn’t just about the ‘fluffy stuff’. Creating a good, strong internal culture has a huge impact on the success of a business. It will help to attract and retain good employees and strengthens the company’s brand, so when you think of it like this, can a business really afford not to make sure it is creating and embedding a fantastic culture for employees to thrive within.
Businesses need to concentrate on ensuring their culture is open, collaborative and communicative. If they’re not, they risk losing employees which is an expensive position to be in when you consider the cost this imposes on the company – Recruitment, training, talent development etc.
And, unhappy employees really can have a huge impact on how that brand is perceived externally, especially in this day and age when you take into account the different social media platforms and how easy it is for word of mouth to transfer.
When considering a role at a company, individual’s will not only look at the brand generally online and talk to others who may have had experiences working at the company, but they are also able to look on sites such as Glassdoor whereby reviews are written by employees about the business. I suppose you can think of it as a kind of Tripadvisor for the workplace. If various negative experiences are detailed then that individual is going to seriously consider whether or not it’s a good idea to apply or take the role.
There are many ways in which a positive company culture can be set, developed and maintained, but communication and collaboration has to be up there with the most important. Open communication equates to an informed, knowledgeable and empowered workforce.
There are many solutions available on the market and we’ve already discussed Chatter from Salesforce in a previous blog. There’s other collaboration systems such as Microsoft Office Sharepoint. But I’d like to talk a bit about Facebook for work….
Facebook for work allows you to create an account separate from your personal profile. You are then able to interact with co-workers and collaborate with documents and this information can only be viewed by people within your company.
Take a look at the following article which details Royal bank of Scotland’s recent adoption of Facebook at work. Interesting and food for thought…..